WHO WE ARE

Yellow Mountain Media — Rooted in the Tri-Cities

A Johnson City-based digital marketing company built to help local businesses stand out and get noticed.

OUR STORY

Born and Raised in Johnson City, TN

Hi, my name is Brett Lane, and I am a Johnson City, TN local — born and raised. On the weekends I prefer to be in the mountains on my dirt bike, but during the week I love meeting new people in the Tri-Cities community. My business-to-business sales experience and passion for entrepreneurship led me to open Yellow Mountain Media in 2026. I'm excited to bring that same dedication to helping local businesses grow.

Yellow Mountain Media is bringing cutting-edge marketing and advertising to the Tri-Cities. We're building a network of indoor digital billboards inside local businesses across the region, putting your brand exactly where your customers already are. And with our full marketing suite, we're the only partner you need to grow.

The name Yellow Mountain Media comes from Yellow Mountain Gap, just 20 miles from Johnson City. In 1870, the Overmountain Men crossed through that gap, beginning their march from Elizabethton to defeat the British at Kings Mountain in a surprise attack that turned the tide of the Revolution in the South. I've hiked that same ground myself, and there's something powerful about standing where that history happened. That connection to this place, its beauty, its story, its people, is exactly what Yellow Mountain Media is built on.

WHAT WE DO

Full-Service Marketing Solutions

We're more than just indoor billboards. Our comprehensive suite of digital marketing services helps Tri-Cities businesses grow their online presence and reach more customers.

From custom website design and Google Business Profile optimization to pay-per-click advertising and social media management, we provide everything you need under one roof. No juggling multiple agencies or vendors—just one local partner who understands your market and is invested in your success.

Whether you need help getting found on Google, running targeted ad campaigns, or building a professional website that converts visitors into customers, we've got you covered.
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5 Reasons To Choose Us

Discover our range of innovative solutions designed to meet your needs and exceed your expectations.

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Why Local Matters

That connection to this place, its beauty, its story, its people, is exactly what Yellow Mountain Media is built on. We understand that trust isn't something you outsource to an agency in another time zone. We live here. We shop here. We ride these mountains. That's why we show up in person, get to know your business firsthand, and treat every partnership like what it is: neighbors helping neighbors succeed.

Book a Free Consultation

Contact Us Today

Ready to grow your business? Contact us for a free consultation and let's discuss how we can help you achieve your marketing goals.

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Build a better

Ready to Get Noticed?

If you're a local business looking to grow your presence in Johnson City and the Tri-Cities region, we'd love to hear from you. Call today and we will develop a plan to accelerate your local visibility.